Heineken watches the calories with new light beer
15-Mar-2006
Heineken will launch a new light beer at the Duty Free Show of the Americas, aimed at the increasing number of light beer drinkers in the US
Article Preview:
The Dutch brewer will also exhibit two products for draught beer customers that were first launched at last year's TFWA World Exhibition in Cannes.
The introduction of Heineken Premium Light
........Your Comments On This Article
Related Stories
Articles bearing the symbol
require subscription.
(16-Oct-2001) - Heineken is launching a range of items exclusive to duty-free at TFWA World Exhibition this month.
(15-Jul-2005) - Dutch brewer Heineken is planning to introduce a range of branded gifts to be sold independently or alongside its beer products
(15-Oct-2006) - Heineken will be displaying its new Heineken Extra Cold beer at Cannes and introducing in-store promotions linked to the new James Bond film Casino Royale
(1-Oct-2004) - Heineken aims to build its duty-free sales at international airports with a new range of four gift boxes.
(28-Mar-2007) -

Magazine
Magazine

Heineken watches the calories with new light beer