Heineken soldiers on

18-Jun-2003

As one of the most popular products with servicemen around the world, beer is a crucial sector in the military channel. Dutch brewer Heineken quickly realised the market?s potential and created a specialised department to deal with demand from military forces worldwide

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?As one of the most popular products with servicemen around the world, beer is a crucial sector in the military channel. Dutch brewer Heineken quickly realised the market?s potential and........
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