Heineken set to introduce branded gifts concept

15-Jul-2005

Dutch brewer Heineken is planning to introduce a range of branded gifts to be sold independently or alongside its beer products

Article Preview:

The company told DFNI it was developing a range of prototype gifts including signature green luggage, caps and other gifts specially designed for travel-retail markets.

Brand manager Walter van Westbroek

........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(1-Oct-2004) - Heineken aims to build its duty-free sales at international airports with a new range of four gift boxes.
(16-Oct-2001) - Heineken is launching a range of items exclusive to duty-free at TFWA World Exhibition this month.
(15-Mar-2006) - Heineken will launch a new light beer at the Duty Free Show of the Americas, aimed at the increasing number of light beer drinkers in the US
(15-Oct-2006) - Heineken will be displaying its new Heineken Extra Cold beer at Cannes and introducing in-store promotions linked to the new James Bond film Casino Royale