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Heightened visibility doubles turnover for Hermès ParfumsHeightened visibility doubles turnover for Hermès Parfums
15-Nov-2006
Hermès Parfums is gaining visibility in the travel-retail market, which international operational marketing director Serge Nguyen described as a “channel of opportunity” for the brand
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“We have continued to boost our geographical coverage and gained visibility,” he explained. “ The past three years have been crucial for us, and in that time turnover has doubled.”........
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(15-Apr-2004) - The launch of Eau des Merveilles and a number of travel-retail exclusive sets are among the initiatives that will drive travel-retail sales growth, forecast to be 20%, at Hermès Parfums this year
(3-Aug-2005) - Hermès appoints new marketing manager
(1-Apr-2004) - Distributor Tairo International has found renewed energy for expansion after signing agency agreements for P&G Beauty and Lancaster Group across the Caribbean, in July 2003 and January 2004 respectively
(1-Sep-2005) - Eric Grellety Bosviel joins the luxury house's watch division
(24-Oct-2008) - Inter Parfums says focus in 2009 will be on travel-retail
