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Havana Club trades on its Cuban heritageHavana Club trades on its Cuban heritage
1-Jul-2002
Havana Club rum is everywhere in Cuba?it?s up to Pernod Ricard World Trade (PRWT) to place it everywhere in travel-retail.
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Havana Club rum is everywhere in Cuba?it?s up to Pernod Ricard World Trade (PRWT) to place it everywhere in travel-retail. The brand has started well from a low base, and
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(3-Jul-2002) -
(13-Feb-2004) - Pernod Ricard World Trade (PRWT) has boosted the profile of its Cuban rum brand Havana Club with the introduction of a new reference, enhanced packaging and an additional bottle size.
(27-Aug-2008) - The campaign will run until August 30 and aims to encourage customers to trade up through tastings and gwps
(31-Aug-2001) -
(16-Oct-2001) - Cuba is not only famous as the home of the cigar, its homegrown rum Havana Club plays a powerful role in national life too. The brand is distributed overseas by World Brands Duty Free, and Dermot Davitt joined an expedition with the drinks company to find out for himself what Havana Club means to Cuba.