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Havana Club rum reaches duty-freeHavana Club rum reaches duty-free
4-Nov-2008
Premium reference Máximo Extra Añejo set for European launch in November
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Pernod Ricard has launched its top-end Havana Club reference into travel-retail. Havana Club Máximo Extra Añejo was originally released in selected domestic markets in 2006 in extremely limited quantities, and
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(13-Feb-2004) - Pernod Ricard World Trade (PRWT) has boosted the profile of its Cuban rum brand Havana Club with the introduction of a new reference, enhanced packaging and an additional bottle size.
(1-Jul-2002) - Havana Club rum is everywhere in Cuba?it?s up to Pernod Ricard World Trade (PRWT) to place it everywhere in travel-retail.
(3-Jul-2002) -
(15-Mar-2006) - Havana Club has fought long and hard in the past decade to defend its Cuban credentials. Joe Bates travelled to the brand's biennial cocktail competition in Havana to find out more about the company's plans to grow its international business
(27-Aug-2008) - The campaign will run until August 30 and aims to encourage customers to trade up through tastings and gwps
