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Havana Club raises its profileHavana Club raises its profile
13-Feb-2004
Pernod Ricard World Trade (PRWT) has boosted the profile of its Cuban rum brand Havana Club with the introduction of a new reference, enhanced packaging and an additional bottle size.
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Havana Club is phasing out its standard Silver Dry reference and introducing a light rum called Aņejo Blanco. The distinctive Havana Club label has been modified to resemble a cigar
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