Harding Bros reveals unique retail offer onboard Cunard’s Queen Victoria

Tina Milton

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Harding Bros has introduced 5,000sq ft (464sq m) of retail space at The Royal Arcade on board Cunard Line’s newly-launched Queen Victoria cruiseship

Cruise concessionaire Harding Bros has introduced 5,000sq ft (464sq m) of retail space on board Cunard Line’s newly-launched cruiseship Queen Victoria. Located on deck three of the vessel, The Royal Arcade was inspired by the Burlington and Royal shopping arcades in London.

The arcade features wood panelling, wrought iron, green marble and white stone, which are designed to create a sophisticated shopping environment. About 500sq ft (46sq m) of the retail offer is devoted to fragrances and cosmetics, while 650sq ft (60sq m) is dedicated to fashion, and 635sq ft (59sq m) to liquor, tobacco, food and medicines. Jewellery and watches, souvenirs and a book store are also available.

Harding Bros and Cunard have also worked together to develop the Cunardia room to showcase premium gift brands including Fabergé. To complement this range, Tatiana Fabergé will be sailing on board Queen Victoria during the inaugural season providing lectures on the history and heritage of the Fabergé family.

An in-cabin order service will also enable guests to order logo souvenirs and clothing from a magazine and have products delivered directly to their rooms.

Harding Bros CEO Neil Harding said: “The Queen Victoria launch extends a very important business relationship for us. The buzz in the industry surrounding a Cunard launch is something very special. Our offering on the QM2 broke the mould in terms of what could be achieved on board a cruiseship and we believe that Queen Victoria takes this a step further. We look forward to creating a very successful operation on board this iconic vessel.”