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Hakkinen waves the chequered flag for TRIHakkinen waves the chequered flag for TRI
8-Nov-2001
The special guest appearance of Finnish McLaren ace Mika Hakkinen at this year?s Reemtsma West powercarting event was enough to push all driving enthusiasts to their limits.
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Temperatures were rising, palms were sweating and the will to win was as strong as it would have been on a real Formula One race track. The special guest appearance
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(30-Jun-2001) - Watch any Formula One grand prix and you?ll see the world?s leading cigarette brands staring back from your TV. But how are the leading companies translating their presence into effective marketing to duty-free consumers? DFNI spoke to German manufacturer Reemtsma, whose West brand is leading the charge into sports-related cigarette promotions.
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(15-May-2002) - German manufacturer Reemtsma has won recognition for its new West Lights Formula Edition in a national packaging design competition.
