HH-Ferries targets mid-price market

15-Nov-2007

The company operates two Superflex ferries between Helsingør in Denmark and Helsingborg in Sweden

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Nordic ferry operator HH-Ferries is targeting impulse buyers with mid-priced fragrances, which manager onboard services Christian Funch described as “bridge products”. HH-Ferries operates two Superflex ferries between Helsingør in Denmark

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(18-Jun-2003) - By Jonathan BrownSWEDEN/DENMARK. Swedish ferry operator HH-Ferries has reported encouraging sales in the past year, with revenues of over $15m.
(18-Nov-2003) - Liquor sales onboard HH Ferries have risen 85% from the peak summer period since the Danish government slashed liquor taxes on October 1
(1-Apr-2006) - Nordic ferry operator HH-Ferries has conducted a thorough overhaul of its food and confectionery range, reducing its offer by about 10% for its new spring catalogue
(1-Oct-2006) - Nordic ferry operator HH-Ferries plans to refine and repeat what it described as a "successful innovation" this summer, when a variety of confectionery products from different suppliers were all offered at the single price of DKr10 ($1.70)