H-H Ferries seeks to revive beer category

15-Jan-2005

Swedish ferry operator H-H Ferries is introducing an onboard beer promotion this month in an effort to revive flagging sales in the category

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The promotion seeks to capitalise on Scandinavians' growing interest in foreign beers. Entitled Beers of the World, the company's latest initiative will focus on six brands that its passengers are

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(1-Nov-2004) - A price war in the Finnish domestic market has badly affected beer sales on board ferries sailing between Finland and Estonia
(1-Sep-2004) - Liquor sales on board HH-Ferries have almost tripled since the Danish government cut taxes on spirits by more than 45% last October.
(18-Jun-2003) - By Jonathan BrownSWEDEN/DENMARK. Swedish ferry operator HH-Ferries has reported encouraging sales in the past year, with revenues of over $15m.
(15-Oct-2004) - SWEDEN. The Swedish government will review its liquor tax policy next year, DFNI has learned. The policy was to be re-examined this year but, in the recently announced budget for 2005, the government deferred a decision until the 2006 budget
(18-Nov-2003) - Liquor sales onboard HH Ferries have risen 85% from the peak summer period since the Danish government slashed liquor taxes on October 1