GuestLogix wins Spirit Airlines contract

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

The company’s pay-per-transaction technology has been selected for the low-cost carrier’s domestic and international flights

Florida-based low-cost carrier Spirit Airlines has selected GuestLogix’ Mobile Virtual Store pay-per-transaction system as its on-board retail technology. The airline operates domestic and international flights in the US, Latin America and the Caribbean and is focusing on increasing retail revenues in the face of higher fuel prices.

Spirit Airlines CEO Ben Baldanza said: “Adding value rather than substantially raising fares is paramount to our business model. We are in a better position than any other carrier in the US to succeed in this volatile environment, and with the GuestLogix solution we can readily adapt our on-board operations to introduce new products and services to secure new revenues and enhance the travel experience for our passengers."

GuestLogix president and CEO Tom Douramakis added: "We are delighted about this deal with Spirit, as it further demonstrates that airlines are recognizing on-board retail innovation as a key opportunity to drive new profitable revenue streams in the face of rising operating costs. Spirit's decision to implement our Mobile Virtual Store is a testament to the benefits of our platform, specifically its ability to enhance Spirit's in-flight customer service while also strengthening the company's bottom-line results."

Spirit Airlines operated over 200 flights daily to 43 destinations.