GuestLogix signs British Airways agreement

Nicole Mezzasalma

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The company will deploy its inflight retail transaction technology on board British Airways flights

Canadian onboard retail solutions provider GuestLogix has signed a multi-year agreement with British Airways to provide its Mobile Virtual Store inflight retail transaction technology on board. The platform is now in use on the British Airways fleet to support duty-free purchases made with cash and credit cards as well as onboard merchandising. The financial terms of the deal have not been disclosed.

GuestLogix has also recently signed similar agreements with KLM Royal Dutch Airlines and Continental Airlines.