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Guerlain reveals strategic path for cosmeticsGuerlain reveals strategic path for cosmetics
15-Jun-2005
Guerlain Paris has launched the latest addition to its cosmetics line, KissKiss lipstick, to be introduced in August. The international launch aims to strengthen the company's position in the cosmetics category
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Operational marketing manager for travel-retail Virginie Héron told DFNI: "We want it to have the same kind of impact as a fragrance launch, as lipstick is very important for customer
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