Grooming Lounge goes head first into airport retail strategy

15-Mar-2006

Men's beauty brand Grooming Lounge plans to make its duty-free debut later this year and is in negotiations with Miami, New York JFK and London Heathrow airports as well as locations in the UAE. It aims to introduce its products to the market by the third quarter of 2006.

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The company offers a shaving line which includes Pre-Shave Face Wash, Beard Master Shave Oil, Beard Destroyer Shave Cream and Happy Ending Soothing Aftershave. Its Grooming Lounge outlets combine the

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(15-Jun-2005) - Champion jockey Frankie Dettori has entered the duty-free market by launching his first fragrance, exclusive to the new men's grooming area at World Duty Free's (WDF) Eastern Extension in London Heathrow airport terminal one
(13-May-2005) - World Duty Free (WDF) is to open a specialist men's grooming concept as part of a 297sq m (3,195sq ft) area for men, which will also feature liquor and wines
(29-Apr-2005) - World Duty Free is to open a dedicated men's area in its London Heathrow terminal one extension, featuring grooming, liquor and wine corners
(31-Aug-2006) - L'Oréal Luxury Products International Americas division Parbel has revealed it is in negotiations to develop further outlets under The Beauty Lounge brand
(1-Feb-2006) - Retail partners Aéroports de Paris and Aelia opened The Men's Lounge in terminal 2D last month