Add to Favorite
Magazine 
Magazine
Godiva responds to new emphasisGodiva responds to new emphasis
16-Dec-2003
Godiva Chocolatier is rethinking its product strategy, updating refrigerated units and exploiting promotional links with domestic market activities in response to research findings about changing consumer attitudes
Article Preview:
The Belgian luxury chocolate manufacturer has concluded that its products and market positioning should become more innovative and contemporary. The research found that consumers now think more about themselves, with
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(13-Jun-2001) -
(1-Jul-2005) - Godiva Chocolatier has unveiled what it describes as its "biggest single launch", the Platinum Collection
(1-Dec-2005) - Godiva Chocolatier is considering what action to take after learning that rival companies have questioned the origin of its chocolates, claiming that they aren't all made at its Brussels factory
(27-Oct-2008) - Mark Fletcher has joined Godiva Chocolatier as travel-retail manager Europe, Middle East and East Africa
(15-Mar-2005) - Godiva Chocolatier has responded to the steady growth in sales of chocolate products for self-consumption with a new range of premium 49g chocolate bars
