Godiva opens first full-service boutique in travel-retail

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The outlet at The Point Shop in Guam’s Comete Mall is operated by retailer DFS Group

Confectionery supplier Godiva Chocolatier has opened its first complete boutique in travel-retail at The Point Shop in Guam’s Comete Mall. The 70sq m (753sq ft) outlet operated by retailer DFS Group offers a range of products including the Chocolixir beverage range.

Although Godiva has worked with DFS for many years, it had previously supplied only pre-packed chocolate boxes to its airport and downtown shops in Guam. The new outlet features a display case of bulk chocolates, a full range of pre-packaged chocolates, a Chocolixir drinks area and a chocolate dipping station. There is also an indoor seating area.

Chocolixir drinks are an established part of Godiva’s domestic offer in the US where various recipes of the icy, chocolate-blend beverages with toppings of whipped cream are available including raspberry, mint, dark chocolate and milk chocolate.