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Godiva focuses on brand modernisation and retail activity with five-year strategyGodiva focuses on brand modernisation and retail activity with five-year strategy
Michael Eaton
15-Nov-2006
Godiva Chocolatier has outlined its five-year strategy involving a greater focus on retail activity, brand modernisation, an additional layer of management and an overhaul of its merchandising units
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The Belgian premium chocolate specialist is in negotiations about several retail concepts with partners at several airports including Taipei Chiang Kai-shek airport terminal two, where it will have two corners—one........
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