Gloria propels Cacharel in new strategic direction
8-Feb-2002
When Cacharel?s new fragrance Gloria hits European streets in mid-April it will mark a big shift of focus for the French brand, pushing it into uncharted territory.
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?By Kevin Rozario
When Cacharel?s new fragrance Gloria hits European streets in mid-April it will mark a big shift of focus for the French brand, pushing it into uncharted territory.
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When Cacharel?s new fragrance Gloria hits European streets in mid-April it will mark a big shift of focus for the French brand, pushing it into uncharted territory.
........
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(13-Mar-2002) - Cacharel?s latest women?s fragrance is a radical departure from the brand?s pure image, championed by previous fragrances Anaïs Anaïs and Noa.
(13-Mar-2002) - The launch of Cacharel?s latest fragrance marks a radical departure from the transparent purity of Anaïs Anaïs and Noa. With its multi-coloured bottles and a hint of decadence, the scent heralds a new era for the brand. Jane Labous reports on the heady world of Gloria.
(6-Nov-2002) -
(23-Oct-2003) - Amor Amor from Cacharel plays on the growing popularity of rose-based fragrances, with recent rose introductions including Givenchy?s Very Irrestistible (DFNI September 15), Escada?s Magnetism, Stella McCartney?s Stella and Still by Jennifer Lopez.
(27-Jun-2003) -

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Gloria propels Cacharel in new strategic direction