Global Lifestyle unveils new displays in Cannes

Nicole Mezzasalma

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The bespoke displays can be adapted for use with all brands distributed by the company

Luxury home accessories distributor Global Lifestyle will unveil four new product displays at the TFWA World Exhibition in Cannes. One will be dedicated to Scandinavian brand iittala, while the other three can be adapted for use with all brands the company represents including Peugeot, Le Creuset, Screwpull, Lexon and SIGG.

The bespoke displays can be customised according to the brands on display and range from a multi-branded unit that can hold a combination of brands and products to a single-product display, which is recommended to retailers who wish to stock large quantities of one item in a small space.

Global Lifestyle managing director Melvin Broekaart said: “We have designed these units with great care and attention to the needs of the travel-retail market and I believe these units take away barriers that currently exist for our range of products in this market. The products we offer are ideal gifts and fit within this category. However, some people can find it a difficult category to place in store but I believe we have now found a great solution to this.

“These units can be used for all of our current and future brands and we think the retailers will be very impressed to see how easy it is to offer a very well developed range of international luxury home accessories brands in travel retail in a compact yet very attractive way,” he concluded.