Glenfiddich launches travel-retail exclusive Cask Collection

Kapila Gohel

8-Sep-2013

The Select Cask and Reserve Cask will be available from September 1 in Heinemann Duty Free Shops and DFS Group stores. The Vintage Cask will be introduced in early 2014

Glenfiddich has launched a new travel-retail exclusive range of three whiskies called the Glenfiddich Cask Collection.

The Glenfiddich Select Cask and Glenfiddich Reserve Cask will be available from September 1 in Heinemann Duty Free Shops and DFS Group stores. The third expression, the Glenfiddich Vintage Cask will be introduced in early 2014. The full range will be available to all global travel retailers by April 2014.

William Grant & Sons managing director of Global Travel Retail Rita Greenwood said: “We are continuing to see global whisky demand steadily increase as both emerging and more mature markets experience growth. Combined with the customer profile of today’s discerning global traveller, this makes global travel-retail a strategically important channel for Glenfiddich. Global travellers are looking for exclusive gifts and a distinct range of products which they can’t buy domestically, making this the natural environment to launch Glenfiddich’s premium collection of rich and mellow single malts.”

Gebr Heinemann purchase director for liquor, tobacco & confectionery Rüdiger Stelkens added: “At Heinemann we place great importance on offering our customers the best possible experience in terms of the customer service that they can expect in store and the depth of the range of products that are available to purchase. It is vital that we offer new and innovative travel exclusive products from world-leading brands, such as Glenfiddich, and that we give our customers the opportunity to be the first to buy them. Glenfiddich’s Cask Collection fits perfectly within our strategy for the spirits category.”

The Glenfiddich Cask Collection offers three distinct flavour profiles to single malt drinkers. Glenfiddich Select Cask has layers of sweetness, spice and hints of citrus, matured in hand-selected aged Bourbon, European oak and Californian Red wine casks. Glenfiddich Reserve Cask is matured in distinctive Spanish sherry casks used for their mellow and rich flavour characteristics. The whisky is sweet and spicy, with a complex flavour that evolves in the glass. Glenfiddich Vintage Cask is matured in European Oak and American Bourbon casks to impart a smoky, peaty taste that lingers with intermingled leafy, floral undertones.

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