Givenchy hopes new scent will be Irresistible

4-Apr-2003

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?Parfums Givenchy unveiled a new women?s fragrance, Very Irresistible Givenchy, in Orlando last month. The fragrance will make its debut in worldwide domestic and travel-retail markets this autumn. Its public........
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(1-Sep-2003) - Parfums Givenchy has named Hollywood actress and Lord of the Rings star Liv Tyler (right) as the face of its new fragrance Very Irresistible Givenchy.
(1-Jul-2006) - The new women's fragrance from Parfums Givenchy, Ange ou Démon, will be introduced to travel-retail markets through a two-phase strategy later this year
(8-Nov-2001) - Givenchy?s two priorities for 2002 are to improve its travel-retail business and to develop the Asian market, both of which, according to a spokesperson, ?have room for improvement?.
(15-Nov-2002) - Givenchy has enjoyed such success with its first Into The Blue travel-retail exclusive fragrance that it is launching another travel-retail exclusive.
(15-Nov-2006) - Givenchy previewed its next travel-retail exclusive fragrance, Absolutely Givenchy at this year’s TFWA World Exhibition in Cannes and confirmed its commitment to producing exclusive fragrances