Givenchy exclusive arrives out of the blue

15-May-2002

Givenchy?s new Into The Blue fragrance has been created exclusively for travel-retail as part of a sustained effort to grow the company?s duty-free business.

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By Jane Labous

Givenchy?s new Into The Blue fragrance has been created exclusively for travel-retail as part of a sustained effort to grow the company?s duty-free business (DFNI 6).

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(15-Nov-2002) - Givenchy has enjoyed such success with its first Into The Blue travel-retail exclusive fragrance that it is launching another travel-retail exclusive.
(15-Nov-2006) - Givenchy previewed its next travel-retail exclusive fragrance, Absolutely Givenchy at this year’s TFWA World Exhibition in Cannes and confirmed its commitment to producing exclusive fragrances
(8-Nov-2001) - Givenchy?s two priorities for 2002 are to improve its travel-retail business and to develop the Asian market, both of which, according to a spokesperson, ?have room for improvement?.