Giorgio Armani Beauty Boutique opens at HKIA

Nicole Mezzasalma

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Nuance-Watson (HK) celebrates the opening of a travel-retail first with a make-up catwalk show

Nuance-Watson (HK) and L’Oréal Luxury Products Division (Scental) have officially opened the first Giorgio Armani Beauty Boutique in travel-retail at Hong Kong International airport (HKIA) terminal one east hall. The opening of the 30sq m (322sq ft) stand-alone outlet on January 24 was marked with a make-up catwalk show.

The L-shaped boutique “enjoys a highly visible location and opens out onto a wide frontage facing the airport’s main aisle”, according to Nuance-Watson. A catwalk-inspired Beauty Walk leads customers from the front of the store to a video wall broadcasting the latest Armani fashion show and an area for new product demonstrations. Two tower showcases feature the latest Armani fragrances and make-up products are displayed adjacent to the video wall. The other side of the boutique is dedicated to the brand’s skincare range.

Nuance-Watson (HK) regional managing director Alessandra Piovesana said: “Today’s premiere of the new flagship boutique would simply not have been possible without the dynamic partnership between Armani, Airport Authority Hong Kong, the operator and more importantly, our customers. Nuance-Watson (HK) takes genuine pride in the fact that the new initiative was the direct result of a consumer study commissioned in 2006. The survey is further evidence of our desire to launch pioneering new brand concepts by leveraging our unrivalled understanding of travellers’ brand preferences for fragrances and cosmetics.”