Gin-inspired fragrance breaks new ground

2-Oct-2003

Bacardi Global Brands is to embark on a historic first for the travel-retail channel by launching a limited-edition fragrance based on the 10 fragrant botanicals used to produce its premium gin brand Bombay Sapphire.

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As revealed on travelretailworld. com last month, Bacardi Global Brands is to embark on a historic first for the travel-retail channel by launching a limited-edition fragrance based on the 10

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(16-Sep-2003) - Bacardi is to embark on a historic first for the travel-retail channel by launching a limited edition fragrance based on the ten fragrant botanicals used to produce premium gin brand Bombay Sapphire.
(13-May-2005) - Bacardi will erect a new Bombay Sapphire art installation at Hong Kong International airport this summer, designed by Dutch artist Tord Boontje
(15-Jun-2005) - Bacardi has raised the profile of Bombay Sapphire at London Heathrow's newly-expanded terminal one with the opening of an educational unit to teach passengers about the art of cocktail-making
(30-May-2006) - The liquor supplier has named Gary Chau as replacement for Ylva Persson, who joined William Grant & Sons as global director of travel-retail and duty-free earlier this year
(15-Jul-2005) - Another high-profile Bombay Sapphire art installation has opened at a major international airport