Getting liquor back on track

Joe Bates

31-Jan-2006

Europe remains the world's biggest market for duty-free liquor sales, but there is little cause for celebration. While other product categories forge ahead, liquor's market share is under pressure. Joe Bates asks leading retailers and suppliers what can be done to remedy the situation

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If the European travel-retail liquor business were an animal, it would have to be a polar bear. Both used to be top of the food chain, but while they still

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(20-May-2001) - Patrick Moran, travel-retail consultant and ex-DFS executive, believes Dr Bussel is on the right track. He urges travel retailers to take some risks to inject some dynamism back in to the liquor business.
(11-Oct-2001) - ADDF director of new product development Paul Nash told TRI. ?The innovation agenda at Allied remains key. Transforming the duty-free liquor environment into something considerably more exciting for the traveller remains a key focus."
(3-Jul-2002) - The liquor category is still failing to attract spend among Japanese travellers, according to the country?s biggest duty-free retailers.
(1-Feb-2003) - By John Rimmer