Get interactive with Chinese spenders in Europe

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What would you like to ask over 3,000 Chinese travellers? Take your chance at the inaugural European Travel Partnership Symposium in Barcelona on June 27-29

Delegates attending the first-ever European Travel Partnership Symposium will be privy to brand new consumer insights from the AC Nielson Online Omnibus panel of over 3,000 Chinese travellers. The data will be exclusive to this event—to be held in Barcelona on June 27-29 2007—and we are calling on interested industry executives to pose questions for the panel, which will be held in May.

Dr Grace Pan, AC Nielson China Head, Leisure and Travel Research/Senior Manager Client Service, is an expert on the travelling, shopping and buying habits of the Chinese, and will address the Symposium on day one with the results. Questions will need to be sent to awolstenhulme@ravenfox.com before April 20 to be considered for the panel.

The European Symposium is the next in the series of regional Travel Partnership events, following the highly successful debut Asian event held in Macau in January. The European agenda is packed full of decision-makers from Europe’s most powerful travel-retail operators, brand companies, airports and airlines who all share a common interest in seeking partnerships with travel and tourism service providers to build brand equity with travelling consumers.

Key sessions to include:
Profit in Partnership: Building Consumer Confidence
The inside track on Europe’s key spenders
Currency confusion: partnering for transparency
Communication in the new environment
Marketing the Travel-Retail Brand
Taking Zurich to Asia: marketing an airport destination
Targeting the youth market: creating the fun factor
The Chinese entry into Europe
Completing the travel chain: the beauty perspective
A model environment for the health conscious
Re-writing Europe’s low-cost map
Completing the travel chain: the hotelier perspective
Creating a seamless travel experience

The ground-breaking presentation given by Diageo’s Ron Anderson in Asia, entitled Completing the Travel Chain, perfectly crystallised the thinking behind this new series of events. Anderson identified the greater opportunities that brand owners can embrace by connecting with travellers at every point in their journey.

The event will be preceded by two very different and exciting workshops, including a Private Workshop moderated by Dr Ian Cesa, President & CEO, Horizon Research Corporation and a Master Class moderated by Aviation Health Director Farrol Kahn

Space is limited at the Private Workshop—only one supplier from each product category may attend. The Master Class will offer delegates an exclusive insight into one global travel retailer’s plans to integrate Healthy Flying products and services into its existing retail offer. The identity of the retailer will be revealed closer to the event.

For further information and to book your place for the early bird discount, please contact Gerrard Kennedy on gkennedy@ravenfox.com or tel: +44 (0)207 779 8222.