Gebr Heinemann opens Winter Beauty Lounge at Copenhagen

Nicole Mezzasalma

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The seasonal outlet within the main duty-free shop offers tailored beauty advice and free hand massages

Retailer Gebr Heinemann has opened a Winter Beauty Lounge within the main duty-free store at Copenhagen Kastrup airport. The seasonal outlet features beauty consultants offering tailored advice on winter skincare to passengers. A range of products specially designed for this time of the year has also been put together in partnership with cosmetics suppliers Elizabeth Arden and Ole Henriksen, and all travellers are being treated to free hand massages.

Gebr Heinemann head of retail marketing for the fragrances/cosmetics business segment Katja Diehr said: “The expansion of themed promotions is a key objective for the beauty category, and is destined to make an essential contribution to the company’s development, as well as increasing sales in this category.”