Gauloises promotion boosts Altadis sales at Frankfurt

1-Jun-2005

Franco-Spanish tobacco supplier Altadis has reported positive results in the first few weeks of its 2005 Gauloises global promotion, which was launched at Frankfurt International airport in April

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Sales of the brand at Frankfurt grew by 45% in the first month of the initiative. As part of the promotion travellers are presented with a free CD of French

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