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Gant sets sail on new AdventureGant sets sail on new Adventure
1-Feb-2005
Elizabeth Arden has created its first men's fragrance aimed at a European audience through its licence with fashion brand Gant
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The fragrance, Gant Adventure, incorporates the nautical themes used in the company's fashion collections, evident in the bottle design, scent and advertising campaign.
?The fragrance could open the door for
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(14-Jan-2005) - Elizabeth Arden has launched the fashion house's first Euro-centric male fragrance, playing on its established sailing theme
(2-Aug-2003) - Elizabeth Arden has acquired the licence to create and distribute Gant fragrances and associated products.
(15-Dec-2004) - Elizabeth Arden is poised to launch a men's fragrance from fashion brand Gant.
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(15-Apr-2005) - More jewellery news