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Fruittella launches target childrenFruittella launches target children
23-Oct-2003
Perfetti van Melle is turning its attention to the children?s confectionery category with a travel-retail exclusive range of Fruittella added-value items.
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?Perfetti van Melle is turning its attention to the children?s confectionery category with a travel-retail exclusive range of Fruittella added-value items. There are three cup-shaped items, each containing a yo-yo........
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(23-Oct-2003) - By Michael EatonGenesis Distribution director David Spillane called on retailers to review their treatment of the children?s confectionery category on the eve of the TFWA World Exhibition.
(1-Apr-2005) - Perfetti van Melle has created a new Mentos concept to ensure that travel retailers can offer flavours that remain unavailable on their respective domestic markets
(15-Jan-2007) - Perfetti van Melle has reported growth in turnover of 21% in 2006, and is confident that further growth is assured in 2007