Fresh look for Aelia at Eurotunnel

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French operator Aelia is about to complete an extensive renovation of its retail operation at Eurotunnel's Coquelles terminal

The company has introduced its Beauty Unlimited concept in its 150sq m (1,610sq ft) fragrances and cosmetics store, while the main liquor, tobacco and fine food outlet (750sq m/8,070sq ft) has also been revamped.

Aelia managing director Michel Perol told TRW: 'The objectives we agreed with Eurotunnel were to create a lighter, warmer and more modern atmosphere in our outlets; to enrich our liquor, wine and fine food assortments; and to make it easier for customers to move around. The merchandising has been totally reassessed with these aims.'

In addition, Aelia is to open a new French-themed area at Eurotunnel called 'Découvrir la France', using the Relay trading name. Relay is the name of the press and gift chain owned by Hachette Distribution Services, parent of Aelia. At the end of July, the operator will also unveil a new area for the collection of pre-ordered goods.

• For a full pictorial report, see the next issue of Duty-Free News International, out on July 15.