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Free gifts - a downaward spiral?Free gifts - a downaward spiral?
15-Apr-2003
In some Asian markets?notably Japan?there are consumers whose choice of liquor brand depends on the free gift that is invariably attached to the bottle. Is this the right way for retailers and suppliers to build sales? John Rimmer reports.
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In some Asian markets?notably Japan?there are consumers whose choice of liquor brand depends on the free gift that is invariably attached to the bottle. Is this the right way for
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(3-Jul-2002) - The liquor category is still failing to attract spend among Japanese travellers, according to the country?s biggest duty-free retailers.
(1-Apr-2002) - Gift distributor Premier Portfolio is aiming to team up with liquor suppliers to introduce Premier Premiums, a focused range of gwps and pwps for the travel-retail marketplace.
(27-Sep-2001) - How do we make sense of the real Japan? There are plenty of economic indicators that tell us it?s the recession-ridden ?sick man of Asia?. New prime minister Junichiro Koizumi has warned things will get worse before they get better. But is this gloomy picture mirrored in duty-free? When DFNI?s John Rimmer travelled to Japan last month (just before the tragedy in the US), he found a market beset by contradictions.
(5-Sep-2002) -