Fraport introduces awards scheme to boost retail services

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Kevin Rozario

8-Apr-2008

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ShopStars is designed to improve passenger contact and drive sales performance at individual retail units

Frankfurt airport operator Fraport, in association with agency Saatchi & Saatchi X, has developed an awards scheme for all its individual travel-retail outlets, plus services and food and beverage operations. The ShopStars awards are focused on the ability of individual stores to build contact and interact with passengers—which totalled 54.17m last year—and ultimately drive penetration and sales.

Fraport retail operations manager Philipp Eisenbarth told DFNIonline: “At the end of the day we want to boost retail sales, and the aim of these awards is to do that by building a rapport with passengers through better service and advice. It will help to increase the motivation at individual stores and improve their performance.”

The winner of the inaugural 2008 gold retail award was Gebr Heinemann’s Travel Value & Duty Free Shop in terminal one (Schengen) for its Luxury Lounge promotion, which presents a number of new editions and fine spirits that are available exclusively at the airport, and for providing its trainees with practical customer contact experience. Second and third places went to Relay and Pfendt Airport Optik respectively. Metropolitan Pharmacy took the top services award and the Beyond Takeaway Lounge took the top food and beverage prize.

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Fraport introduces awards scheme to boost retail services

Kevin Rozario

ShopStars is designed to improve passenger contact and drive sales performance at individual retail units

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