Fraport and Heinemann launch island giveaway at Frankfurt

Tina Milton

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Gebr Heinemann and Fraport have partnered to launch a Shop & Win competition at Frankfurt airport, which offers passengers the chance to win their own private island

Fraport and Gebr Heinemann have launched Shop & Win campaign See Pure Shopping Pleasure at Frankfurt airport to offer passengers the chance to win an island. Passengers can enter the draw by depositing their prize coupons at one of the 16 Travel Value & Duty Free shops or by visiting www.airportcity-frankfurt.de.

The island is located in the middle of Sheep Lake in Canada and spans 10,000sq m (107,600sq ft). Passenger can fly non-stop from Frankfurt to the nearby Halifax Stanfield International airport.

The promotion is the first in a new series of Shop & Win campaigns devised by Heinemann and Fraport in partnership with Frankfurt-based advertising agency Saatchi & Saatchi X, which assumed responsibility for the retail sector in July. More promotions based on the human sensory experience are planned such as Feel, Hear, Smell, Taste and Senses with impressive prizes to match.

The See Pure Shopping Pleasure promotion includes Ray Ban sunglasses along with summer fragrances such as Moschino Funny and Dior Fahrenheit 32 for men. Other items on offer which reflect a holiday mood include Raffaello airport edition coconut candy, accompanied by a Moët &
Chandon Brut Impérial in its own Nautical Isotherm Bag and Campari Bitter.