Frankfurt opening launches aggressive push for Armani

Kevin Rozario

15-Oct-2006

Following the speedy roll-out of stand-alone Emporio Armani stores into travel-retail in the past year, Italy's Armani Group is set to open its first personalised space within a multi-brand fashion store, at Frankfurt airport with Gebr Heinemann

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And the company has plans for several new stores in the coming six months.

"For Frankfurt, we have created special display shelves for accessories—specifically leathergoods, eyewear, watches and jewellery —that

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