Fossil creates city tins for travel-retail

Nicole Mezzasalma

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The exclusive duty-free tins are inspired by cities including New York, Tokyo, London, Beijing and Cape Town

Watches and accessories supplier Fossil has created a range of city-based tins that will be available exclusively in the travel-retail and duty-free channel from September. The collection includes 11 cities—New York, Tokyo, Sydney, Beijing, Hong Kong, London, Berlin, Paris, Moscow, Pisa, Cape Town—and a land map of the United States.

The range features landmarks of each city, with the underground map symbolising London and the Brandenburg Gate featured on the Berlin tin. Fossil said the tins were designed 21 years ago as more than a container and have become collector’s items.

Fossil (Europe) managing director Europe, Middle East and Africa (EMEA) and travel-retail Robert Christiano said: “The new creative designs enhance the packaging and give them a travel theme.”