Former Toms Confectionery Asia/Pacific executive to join Cadbury

Cadbury Schweppes International Travel Retail (CSITR) has appointed Erica Sim as head of international travel-retail Asia/Pacific. She has been an area director with Toms Confectionery for the past year, responsible for business development in the travel-retail and domestic markets in the same region. Previously, Sim was area manager Asia/Pacific with Kraft Foods World Travel Retail.

CSITR general manager Steve Brock said: "It is a pleasure to welcome such a talented and experienced manager to the team. I am sure Erica’s wealth of experience and customer-focused approach will be a valuable asset for the Cadbury Schweppes group."

Sim takes up the appointment on January 23.