Food for thought in Scandinavia

Lorna Strickland

1-Jun-2005

Judging by the debate at last week's Nordic Travel Retail Seminar, the "image crisis" that many believe plagues the Scandinavian industry has yet to ease

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Confusion over pricing and claims that retailers are "ripping off" travellers remain common and are hampering the regional industry's efforts to rebuild.

The view of Stena Line area director Scandinavia

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(15-May-2006) - Among the most important themes addressed at the Nordic Travel Retail Seminar earlier this month was the need to promote our industry to the people who matter—the consumers
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