Follow my leader

24-Jul-2002

In the first of the two articles on cross-categorisation TRI invited eight suppliers to debate the subject. One of the things that came out of the discussion was the question of who should take the lead in such initiatives.

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?In the first of the two articles on cross-categorisation TRI invited eight suppliers to debate the subject (see TRI March). One of the things that came out of the discussion........
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(8-Mar-2002) - Several suppliers in this TRI debate would entertain working with selected counterparts from other categories so long as retailers play a central role in any such venture.
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