Focused approach pays off as Grolsch sales grow

Joe Bates

25-Nov-2004

Grolsch International has increased its travel-retail sales by 10% this year, despite scaling down its involvement with the airport and inflight channels

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Caribbean cruiselines are one of the fastest-growing areas of the Dutch brewer's travel-retail business, according to Grolsch director travel-retail and duty-free Arend Colenbrander. ?The beer is a hit with US

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