Ferrero to launch World Cup-themed products

Andrew Pentol

15-Apr-2010

The confectionery company has football-themed launches planned for its Kinder and Tic Tac ranges

Confectionery supplier Ferrero has revealed it will launch football-themed products for its Kinder and Tic Tac product ranges in duty-free and travel-retail in the run up to the FIFA World Cup, which will take place in July in South Africa. The new selection follow the company’s tradition of producing commemorative products to coincide with specific occasions such as sporting events.

Ferrero general manager travel market division Giannicola Losacco said branded corners and stand-alone displays are important for recognisable brands in the duty-free channel. He told DFNIonline: “If a company has a range of products within a brand as we do with Kinder the branded corner is ideal. The consumer may be familiar with Kinder Chocolate but not Kinder Schoko-Bons, and seeing them side by side or in selection packs may tempt him to experiment and buy additional items. He recognises the brand, he trusts the name, he associates it with high quality and he buys.”

Losacco added: “Ferrero has been very successful with branded corners and display cases. The Kinder Surprise egg-shaped display stand is a real eye-catcher. [The company] is entirely in favour of bringing an element of theatre and excitement into travel-retail and we have developed merchandising and display tools which are fun for the family market, classic and prestigious for the premium gift market and eye-catching for all customers.

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(10-May-2010) - Paris Orly will be one of five airports hosting World Cup-themed promotions in partnership with Ferrero
(27-Jul-2010) - The supplier held a month-long promotion for the Kinder brand that resulted in “significant” sales increases
(1-Jul-2010) - The company has been inviting customers to take part in football-themed activities to win prizes at airports in South Africa and Europe
(1-Jul-2010) - FTMD expects to emerge a World Cup winner once it has analysed sales
(20-Oct-2012) - Ferrero Travel Market calls on cartoon characters and an airbus-themed premium gift pack for its new kinder brand range for children