Ferrero launches Liberty mints in travel-retail
The new product in the Tic Tac range has been described as “virtually travel exclusive” by the supplier
Confectionery supplier Ferrero Travel Market Division has introduced a new product in the Tic Tac range to the duty-free and travel-retail channel. The Liberty sugar-free mints are available from this month and come in two flavours: Wildberries and Coolmint.
The company said the new premium mints have been trialled at points of sale around the world “with exceptional sales”, adding that the product is “virtually travel exclusive” as it is only available in a few domestic markets.
Priced at €2.50 ($3.30) as an impulse purchase, the Liberty mints will be presented alongside the traditional Tic Tac mints at this year’s TFWA World Exhibition in Cannes next month, in addition to the suppliers other ranges including Ferrero, Kinder, Raffaello and Nutella.
Ferrero Travel Market Division marketing manager Serge van Wijck said: “Liberty mints fill the gap in the market for a premium sugar-free mint in a classy little tin that can be consumed any time for instant fresh breath.”
Articles bearing the symbol require subscription.