Ferrari opens first airport shop outside Italy

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

Barcelona El Prat airport hosts the 40sq m (430sq ft) store

Ferrari has opened its sixth travel-retail outlet at Barcelona El Prat airport. The 40sq m (430sq ft) store is the company’s first airport shop outside Italy, where it already has stores at Bologna International, Milan Malpensa and Rome Fiumicino airports. The shop is a partnership between Ferrari and franchising company Areas.

The store stocks Ferrari’s complete travel-retail product range, from clothes to Formula One car replicas. Ferrari retail has a turnover of more than €25m and plans to open 40 new stores in the next five years in Europe, America, the Middle East and Asia.