Ferrari initiative boosts Martini

15-Sep-2006

Martini celebrated its sponsorship of the Ferrari Formula One team in this year's world championship with a dedicated promotion at Milan Malpensa airport earlier this month

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The initiative was timed to coincide with the 2006 Italian Grand Prix at nearby Monza.

In the weeks preceding the race on September 10, a life-size Martini-branded Ferrari racing car

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