Ferrari initiative boosts Martini
15-Sep-2006
Martini celebrated its sponsorship of the Ferrari Formula One team in this year's world championship with a dedicated promotion at Milan Malpensa airport earlier this month
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The initiative was timed to coincide with the 2006 Italian Grand Prix at nearby Monza.
In the weeks preceding the race on September 10, a life-size Martini-branded Ferrari racing car
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(1-May-2004) - Milan airport authority SEA opened an 86sq m (925sq ft) Ferrari store at Milan Malpensa airport terminal one on April 11. It is Ferrari?s first store in travel-retail
(15-Oct-2004) - The prestigious Italian car manufacturer and Nuance-Watson (Hong Kong) celebrate the arrival of Formula One in China
(3-Dec-2003) - Another fashion line of sunglasses is set to enter travel-retail following a licensing deal this summer between Italian leathergoods and fashion house Alviero Martini and eyewear maker Sover
(2-Sep-2003) - Italian sports car and Formula One brand Ferrari is actively seeking travel-retail sites for smaller versions of its downtown lifestyle store concept.
(19-Oct-2007) - Barcelona El Prat airport hosts the 40sq m (430sq ft) store

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Ferrari initiative boosts Martini