Ferrari display expected to draw 1m passengers at HKIA

Print Article E-Mail Article

The prestigious Italian car manufacturer and Nuance-Watson (Hong Kong) celebrate the arrival of Formula One in China

Over 1m passengers are expected to see a Ferrari Formula One car display in the East Hall of Hong Kong International airport (HKIA). The exhibition and exclusive Ferrari merchandise mark the arrival of Formula One in China after the first Shanghai Grand Prix took place on September 26.

The Ferrari racing car was unveiled at a gala opening ceremony on September 22 attended by HKIA retailer Nuance-Watson (Hong Kong), the Hong Kong Airport Authority and the sole Asia/Pacific agent of Ferrari merchandise, GP Asia.

?[It is] bringing an exciting new perspective to travellers at the airport,? said Nuance-Watson (Hong Kong) managing director Alessandra Piovesana.  ?To keep pace with the needs of today's travellers, Nuance-Watson has dedicated itself to continuous innovation. We are determined to continually enhancing the shopping experience we offer customers from all over the world.?

Ferrari merchandise, including caps, polo shirts, t-shirts, jackets, sweaters, fleeces, rucksacks and bags, are exclusively available at HKIA from Nuance Watson's The Atrium outlets.

The Ferrari and The Atrium's exclusive collection of Ferrari merchandise will be at HKIA until October 31.