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Fashion-consciousFashion-conscious
Lorna Strickland
1-May-2006
Good marketing is essential in retailing because products don't sell themselves. And many travel retailers selling jewellery and watches could learn a lot from their domestic counterparts, particularly those from the world of fashion. Lorna Strickland reports
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In any high street department store similar products are displayed together, but not all categories enjoy the same prominence. While cosmetics counters advertise their luxury status, some jewellery and watch
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