Exclusive Scandinavian data to be unveiled at conference

Bill Lumley

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Conference delegates will be presented with findings from an up-to-the-minute survey of ferry passengers in the region

The near sell-out DFNI Scandinavian conference in November has been bolstered further with news that delegates will be presented with findings from an up-to-the-minute survey of passengers using four key Scandinavian ferry routes.

Peter Mohn, partner at global marketing intelligence company m1nd-set, will present exclusive market data from his research revealing ferry passengers’ duty-free shopping behaviour, their attitudes towards duty-free shopping, their reasons for buying or not buying duty-free on ferries, details of the best-selling product categories and the amount spent.

In a further addition to the programme on the first day, Ultramarine Partnership managing director Max Williams will join Inflight Service Europe CEO Gustaf Ljunggren in a presentation on strategies in action among Scandinavian charter airlines.

Williams will lend his considerable experience to the inflight retail session and present on the importance of pre-order, the way in which new technology is developing to enhance this service and how inflight technology is creating a platform to generate additional ancillary revenue opportunities while adding value to the passenger experience.

Meanwhile, DFNI is proud to announce that Hugo Boss has joined the list of sponsors for the event taking place in Copenhagen on November 9–11. For further information please contact Gerrard Kennedy at gerrard.kennedy@dfnionline.com.