Estée Lauder shines with Emerald Dream at Changi

Tina Milton

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Sales of Estée Lauder’s new travel-retail exclusive fragrance Emerald Dream are 18% above budget following its Asia/Pacific launch at Singapore Changi airport last month

Estée Lauder and Nuance-Watson (Singapore) have launched Lauder’s latest travel-retail exclusive fragrance Emerald Dream at Singapore Changi airport. It is the first airport in Asia/Pacific to present the fragrance.

The introduction has been supported by an emerald themed promotion in terminal one and two, both in-store and on the concourse. Sales reached 18% above the target since its launch in January

Nuance-Watson (Singapore) executive general manager Ken Tse said: “We are proud to continuously focus on newness, bringing exclusive launches to Changi Airport.”

Estée Lauder Travel Retailing vice president/general manager Asia Pacific Stefan Herzog, added: "It is exciting to work with retail partners and airport authorities that have a keen interest in supporting product launches. Partnerships like this result in a win-win for everyone."

Emerald Dream is available at all Nuance-Watson (Singapore) stores in Changi Airport Terminal one and two and the budget terminal.

A 50ml Emerald Dream edp is priced at S$60 ($38), a duo (2x50ml edp) is priced at S$101 ($66) and palette is available for S$53 ($35).