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Educating the massesEducating the masses
Tina Milton
1-Oct-2006
Knowledge is power, so the saying goes. On that premise, educating consumers about the beauty products available in duty-free before, during and after a trip has become an increasingly important way to get them to spend more. Tina Milton reports
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Airport shopping is a constant race against time—retailers want to prolong passengers' dwell time, while clockwatching travellers often view purchasing as an afterthought and are more interested in getting to
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(4-Jul-2006) - Tina Milton has been named deputy editor of Duty-Free News International, and will continue to cover the fragrances and cosmetics category as beauty editor
(31-Oct-2003) - The publisher of TRW builds on its strong support of the travel-retail beauty category with the appointment of respected trade journalist Tina Milton
(15-Jul-2008) - Colour-coded packaging aims at informing and educating consumers about chocolate
(26-Mar-2007) - The travel-retailer has launched a promotion to increase customer confidence at Singapore Changi
(1-Jun-2005) - Selective Beauty has signed an agreement to distribute Diana de Silva's Montana, Jean Couturier Paris and Mauboussin brands in France